Case Study: Simple Modern achieves 98% customer satisfaction with Siena AI

Simple Modern achieves 98% customer satisfaction with Siena AI

Simple Modern, a designer of trendy drinkware, faced a significant challenge as its popularity overwhelmed its lean six-person customer experience team. Their high volume of support tickets, especially for basic questions, led to slow response times, missed order cancellations, and increased product returns. The team needed a way to automate responses to free up agents for more complex issues. They turned to Siena AI and implemented its AI customer service agent, named Hallie, to address these challenges.

The solution from Siena AI involved deploying an AI agent that provides empathetic, real-time responses in the brand's voice. This integration worked seamlessly with their existing e-commerce tools like Zendesk and Shopify. The results were substantial: Siena AI automated 79% of customer replies, achieved a 98% customer satisfaction rating, and saved the team 80 hours per week. This also led to a significant reduction in product returns and improved team morale.

Simple Modern