Case Study: MUD\WTR achieves 4.8 CSAT with Siena AI

MUD\WTR boosts CSAT to 4.8 with Siena AI

MUD\WTR, a company offering coffee alternatives, faced the challenge of scaling its customer support while maintaining its brand's warm, empathetic, and casual tone. Despite having a large team, the rapid growth led to ticket backlogs and inconsistent customer interactions, making it difficult to deliver the personalized experience central to their identity. They turned to Siena AI for a solution.

By implementing Siena AI, MUD\WTR gained control over the AI's tone and persona, allowing it to handle common inquiries with the brand's unique voice. This freed human agents to focus on complex tasks like subscription management. The results were significant: their CSAT score jumped to a consistent 4.8 and above, response times were cut in half, and ticket backlogs were eliminated. Siena AI enabled MUD\WTR to achieve greater efficiency while dramatically improving customer satisfaction.

MUD\WTR