Case Study: Simple Modern achieves 98% customer satisfaction with Siena AI

How Siena helped Simple Modern achieve a 98% customer satisfaction rating

Simple Modern, a designer of popular drinkware, faced a significant challenge as its growing popularity and a viral product trend overwhelmed its small, six-person customer experience team. The team was struggling with high ticket volumes, slow response times that led to increased returns, and agents spending most of their time on repetitive queries. They turned to vendor Siena AI for a solution to automate responses without sacrificing their brand's personal touch.

Siena AI implemented its AI customer service agent, which Simple Modern named Hallie, to handle inquiries. The solution automated 79% of support tickets with empathetic, brand-appropriate responses, available 24/7. This resulted in a 98% customer satisfaction rating, saved the team 80 hours per week, and significantly reduced product return rates by resolving issues faster.

Simple Modern

Katie Mitchell

Customer Experience Specialist