Case Study: Hero Bread resolves 10x more support tickets with Siena AI

How Hero Bread™ resolves 10x more support tickets with Siena

Hero Bread, a company specializing in low-carb, high-protein baked goods, faced the challenge of scaling its customer support to keep pace with its rapid sales growth and expanding consumer base. To avoid rapid hiring and handle the increasing volume of customer expectations, they sought a scalable solution. This led them to the vendor Siena and its AI agent.

Siena implemented an AI agent named Cameron to handle consumer interactions through email. The solution provided genuinely human and empathetic responses, automating over 50% of support tickets. This allowed Hero Bread to resolve 380% more tickets, significantly increasing team productivity and capacity without the immediate need to hire, all while strengthening brand engagement.

Hero Bread

Shannon Long

Head of Customer Experience