Case Study: Tirlán achieves a simple, heritage-rich global brand identity with Siegel+Gale

Tirlán earns a Bronze Brand Strategy Award with Siegel+Gale

Siegel+Gale partnered with Tirlán, a global dairy and agri-ingredients producer formerly known as Glanbia Ireland. The customer, which was transitioning to a fully farmer-owned co-operative, faced challenges from sustainability expectations and pricing pressures. They needed to evolve their brand to reflect these changes while retaining their rich Irish heritage for future global growth.

The solution from Siegel+Gale involved a comprehensive branding process including naming and design. They created the new name Tirlán, meaning "land of abundance," and a unique identity inspired by ancient Ogham inscriptions. This provided the co-operative with a compelling new brand to build stakeholder trust and communicate its story of progress and sustainability. The work was recognized with a Bronze Award for Brand Strategy at the Brand Impact Awards.

Tirlán