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Visit WebsiteWe gave a 60-year-old company a look that would stick
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Siegel+Gale
Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, their blend science with art, unlocking the power of simplicity to help organizations realize their full potential.
Case Studies
Showing 76 Siegel+Gale Customer Success Stories
We helped AARP bring on over 1,000,000 new members
AARP
Aetna - Customer Case Study
Aetna
Belinda Lang
Head of Brand, Digital and Consumer Marketing
Al Ain FC - Customer Case Study
Al Ain FC
We saved Allstate $8 million a year by simplifying its customer communications
Allstate
Future-proofing the Andrews brand to continue a long history of customer-centricity
Andrews Property Group
Avast - Customer Case Study
AVAST Software
Robin Selden
Chief Marketing Officer
Bahrain Petroleum Company - Customer Case Study
Bahrain Petroleum Company
Becton Dickinson -Customer Case Study
Becton Dickinson
Birchbox - Customer Case Study
Birchbox
Amanda Tolleson
CMO
Blue Apron - Customer Case Study
Blue Apron
We gave BrightFocus Foundation new clarity and visibility
BrightFocus Foundation
Buffalo Bill Center of the West - Customer Case Study
Buffalo Bill Center of the West
Bruce Eldredge
Executive Director and CEO
We helped Caesars keep loyal customers happy
Caesars Entertainment Corporation
Cheetah Mobile - Customer Case Study
Cheetah Mobile
Chevron - Customer Case Study
Chevron
We helped capture the voice of Clean Energy’s bold vision
Clean Energy Fuels
Gary Foster
SVP, Corporate Communications
We collected feedback from over 4,000 company stakeholders to create a stunning global positioning for CooperVision
CooperVision
Tom Bender
Chairman of the Board
We helped Crowe Horwath express its values with a new technology branding strategy
Crowe Horwath LLP
Ann Lathrop
CMO
We helped Cummins simplify its complex subsidiaries
Cummins
CVS Health - Customer Case Study
CVS Health
DXC Technology - Customer Case Study
DXC Technology
We helped facilitate a 300% jump in new business requests
EmblemHealth
We helped Four Seasons articulate its voice of quiet sophistication
Four Seasons Hotels and Resorts
We helped GAM revamp and refocus by unifying its purpose and story
GAM
GE China - Customer Case Study
GE China
Grammy Awards - Customer Case Study
Grammy Awards
Evan Greene
CMO
Hewlett Packard - Customer Case Study
Hewlett Packard
Meg Whitman
CEO
Hewlett Packard - Customer Case Study
Hewlett Packard
HGST - Customer Case Study
HGST
We gave YouSendIt a new name that helped it—and 43 million customers—soar
Hightail
Mike Trigg
Chief Marketing Officer
Humana - Customer Case Study
Humana
We helped Ingersoll Rand unify its brands and simplify its message
Ingersoll Rand
We helped a trusted company articulate it's true value proposition
Insight
With the IRS, we tackled the mammoth task of simplifying 200 million annual taxpayer notices
Internal Revenue Service (IRS)
Douglas Shulman
IRS Commissioner
Kaspersky Lab - Customer Case Study
Kaspersky Lab
We helped KeyBank express its “People First” promise
KeyBank
Mickey Mencin
Advertising Director
We helped create the Middle East’s first global cultural experience
King Abdulaziz
We helped two manufacturing giants unify into one industrial powerhouse
LyondellBasell
Mark Mendelson
Head of LyondellBasell’s Business Communications
We helped a 100+ year old brand redefine its offering
McGraw Hill Financial
Mizuho Americas - Customer Case Study
Mizuho Americas
Cheryl Gilberg
Chief Communications and Marketing Officer
We shaved Monster's product catalog of 1,000 offerings down to fewer than 40
Monster
A new digital brand identity for the largest law firm in the U.S.
Morgan, Lewis & Bockius
Mitzi Cruz
Director, Creative & Brand Management
Motorola - Customer Case Study
Motorola
Greg Brown
CEO
We helped a renowned institution reach its peak
Mount Sinai Medical Center
NBA - Customer Case Study
NBA
We turned NETGEAR into the champion of connectivity
NETGEAR
Robin Selden
Vice President of Global and Retail Marketing
NOV - Customer Case Study
NOV
Novartis - Customer Case Study
Novartis
NQ Mobile - Customer Case Study
NQ Mobile
Offset - Customer Case Study
Offset
Scott Braut
VP of content
We helped Coinstar, Inc. expand its business vision by giving it a name on the edge
Outerwall
Alejandro Cabrera
Corporate Vice President of Brand and Communication
We helped a moving company keep moving people ahead
Penske Truck Leasing
Pfizer - Customer Case Study
Pfizer
Lauren Albert
Director of Corporate Reputation and Brand
We gave Phoenix House the tools to express its true identity
Phoenix House
Creating a new brand focused on customers
Radial
Brad Dorfman
Creative Director
Rightside - Customer Case Study
Rightside
We brought a 100-year-old international service organization into the digital age
Rotary International
SAG-AFTRA - Customer Case Study
SAG-AFTRA
Pamela Greenwalt
Chief Communications & Marketing Officer
Sandaire - Customer Case Study
Sandaire
Alexandra Altinger
CEO
SAP - Customer Case Study
SAP
Shatterproof - Customer Case Study
Shatterproof
Developing a movement to help address tuberculosis worldwide
Stop TB Partnership
We helped an inspiring organization reduce cost and continue to grow
Sudiksha
Naveen Kumar
Founder
Positioning a premier tech incubator for continued success
Tagged
Steve Sarner
CMO
TEGNA Inc. - Customer Case Study
TEGNA Inc.
We gave a famous, decades-old method a new brand identity
The Kerry Gaynor Method
TouchTunes - Customer Case Study
TouchTunes
Ed Rivera
Chief Advisor to the CEO
Trunk Club - Customer Case Study
Trunk Club
Frank Lawlor
Creative Director
Truth Initiative - Customer Case Study
Truth Initiative
Tugende - Customer Case Study
Tugende
Michael Wilkerson
Founder
United Airlines - Customer Case Study
United Airlines
We provided unity and clarity to the United States Mint
United States Mint
Wanda Hotel & Resorts - Customer Case Study
Wanda Hotel & Resorts
Wyndham Hotel Group - Customer Case Study
Wyndham Hotel Group
YMCA - Customer Case Study
YMCA
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