Case Study: Solventum builds a world-class healthcare brand with Siegel+Gale

Solventum builds a global healthcare brand with Siegel+Gale, reaching 2,800 monthly Brand Center users

Solventum, a new global healthcare company spun off from 3M, faced the challenge of building a distinct and differentiated world-class brand from the ground up. They partnered with the vendor Siegel+Gale to develop a comprehensive brand strategy, which included naming, identity, voice, and activation, to establish leadership from day one.

Siegel+Gale developed the new name Solventum, a brand promise ("We never stop solving for you"), and a full visual identity system. The solution included a new Brand Center for over 2,800 monthly users, a global brand education program, and initiatives to build a new company culture for more than 20,000 transitioning employees, successfully launching the brand as an independent entity.

Solventum