Case Study: Zendesk boosts blog traffic and LLM visibility with Siege Media

Zendesk boosts blog traffic 657% with Siege Media

Zendesk, a provider of SaaS solutions for customer support and sales, approached Siege Media with the challenge of overcoming a content plateau and falling short of traffic targets. Their blog contained outdated content and they needed strategic SEO optimization, keyword research, and high-quality content to improve their SERP and LLM visibility and drive growth.

Siege Media implemented a comprehensive content and SEO strategy, including UX improvements and a focus on bottom-funnel content like "best X" pieces. This approach successfully increased Zendesk's organic blog traffic by 657% and boosted website traffic value by $959K. Furthermore, Siege Media's work positioned Zendesk for dominance in LLMs, where the brand now appears in 98% of relevant industry inquiries.

Zendesk