Case Study: Subway achieves faster, more profitable drive-thrus with SICOM Encounter Drive-Thru

SICOM Encounter Drive-Thru Drives Significant ROI for SUBWAY®

Subway, one of the world’s largest restaurant franchise networks, wanted to improve drive-thru speed, accuracy, and profitability while reducing the labor burden of taking highly customized sandwich orders. To address this challenge, Subway franchisee Rob Woodward implemented SICOM Systems’ Encounter™ Drive-Thru kiosks at multiple locations.

With SICOM Systems’ Encounter™ Drive-Thru, Subway was able to streamline ordering, prompt upsells, and cut the need for a dedicated order taker. The case study reports a 15% increase in sales, about 40 employee hours saved per week, and payback in roughly 24 weeks, with drive-thru sales accounting for 30% to 35% of revenue in some stores.

Subway

Rob Woodward

Franchises