Case Study: Phase Three Star boosts Hardee’s sales and efficiency with SICOM Digital Menu Boards

Brightening Up Hardee’s Stores and Profits with Digital Menu Boards

Phase Three Star, the largest Hardee’s franchise owner in Florida, needed a better way to manage menu changes across 40+ restaurants while improving the look and consistency of its stores. The company wanted a more modern, reliable solution than static menu boards that required manual updates for breakfast, lunch, and dinner day-parts. Phase Three Star chose SICOM Systems and its Digital Menu Boards.

SICOM Systems implemented Digital Menu Boards across nine locations, with more planned as remodels continue. The solution enabled centralized, real-time content updates for pricing, promotions, calorie counts, and day-part changes, reducing staff burden and eliminating changeover issues. According to Phase Three Star, the boards improved the restaurant ambiance, supported suggestive selling with vivid graphics and motion, and have been highly reliable with minimal support needs.