Case Study: Co-op achieves a smoother insurance quote journey with Si Digital

Co-op boosts mobile conversions with Si Digital after a 10-year platform overhaul

The Co-op, a UK insurer, faced a challenge with its outdated and technically cumbersome Young Driver insurance quote engine. The platform had lower mobile conversion rates and user journeys that lagged behind competitors. Partnering with Si Digital, Co-op sought a full UX research process and redesign to modernize the platform and align it with their brand refresh.

Si Digital conducted in-depth research that informed a complete rebuild of the quote engine. Key improvements included streamlining question architecture, optimizing the mobile user experience, and implementing a numbered step navigation. They also designed and built a dedicated digital dashboard for policyholders to manage their telematics and policies. The result was a smoother, more modern user experience that improved conversion rates and provided a cohesive journey from quote to policy management.

Co-op