Case Study: Alaska Airlines achieves consistent on-brand destination storytelling with Shutterstock Studios

Alaska Airlines - Customer Case Study

Alaska Airlines faced the challenge of telling a consistent brand story across their diverse destination locations while maintaining their core message of optimism.

Shutterstock Studios, through its Shutterstock Custom service, implemented a calibration process to absorb the airline's visual identity and then shot on-brand imagery in various locales. The result was an evergreen library of destination-specific photos that consistently highlights Alaska Airlines' ability to inspire and delight customers.

Alaska Airlines