Case Study: Merative achieves compliant, personalized sales enablement at scale with Showpad

Merative cuts onboarding from months to 60 days with Showpad

Merative, a healthcare data and analytics company formed from IBM Watson Health, faced significant challenges after becoming an independent entity. It inherited a disjointed sales tech stack and outdated content, which posed compliance risks and hindered effective seller enablement across its five business units. To address this, Merative turned to the vendor Showpad to establish a single source of truth for its sales materials.

By implementing Showpad's platform for content management and buyer engagement, Merative consolidated its workflows and eliminated legacy tools. The solution resulted in substantial annual cost savings of $200k, a dramatic increase in seller logins, and a reduction in new rep onboarding time from months to 60 days. Showpad also enabled personalized outreach at scale, with its Pages feature increasing prospect content engagement from 15 seconds to over 60 seconds and boosting page views from an average of 13 to over 300.

Merative