Case Study: IFF achieves 27% higher deal value with Showpad

IFF boosts deal value 27% with Showpad

IFF, a global leader in food, beverage, health and wellness ingredients, faced a significant challenge in managing its vast and complex product portfolio. This complexity overwhelmed their sales team, making it difficult to train on and pitch the full range of products, which resulted in missed cross- and upselling opportunities. To elevate buyer experiences and unlock the potential of their catalog, IFF turned to the vendor Showpad for a solution.

Showpad implemented an interactive platform, including its Portfolio Explorer tool and Shared Spaces digital sales rooms, to centralize content and intuitively guide the buyer engagement journey. This solution empowered sellers with greater confidence and curiosity, leading to a 27% higher deal value and four times more buyer engagement for active users versus non-users. Showpad streamlined IFF's processes, transforming how they share information and establish conversations with customers.

IFF