Case Study: CooperVision achieves £2.8M in incremental revenue with Showpad

CooperVision boosts revenue by £2.8M with Showpad

CooperVision, a global leader in soft contact lens manufacturing, faced a fragmented content landscape where regional markets created their own sales materials, leading to inconsistency and inefficiency. This "digital wild west" made it difficult for sales reps to find approved content for customer conversations. They turned to vendor Showpad for a centralized content management and sales enablement solution.

Showpad provided a unified platform, which included a custom app called Navigator built on its service. This solution transformed the sales process into a structured, consultative buying journey. The results were significant: a key European market saw annual revenue attainment jump from 96% to 102%, and reps who regularly used Showpad were 26% more likely to hit quota, generating millions in incremental revenue. Rep confidence also increased by 60%.

CooperVision