Case Study: ABB Robotics builds a global enablement engine for 700 sellers with Showpad

ABB equips 700 sellers across 43 countries with Showpad

ABB Robotics, a global leader in automation and manufacturing, faced a significant challenge as its sales reps spent excessive time searching for accurate sales content across more than 50 platforms, often dealing with outdated materials and poor connectivity on factory floors. To address this, they partnered with the vendor Showpad to create a unified sales enablement platform.

Showpad provided a centralized, mobile-first solution, deploying it to over 700 sellers in 43 countries. The platform became a single source of truth for content and training, hosting over 100 courses and enabling offline access. Using Showpad's AI features for search and summaries, sellers reclaimed time previously spent searching, gained confidence with up-to-date materials, and improved CRM sync efficiency. The implementation fostered better marketing coordination and marked a cultural shift toward digitally enabled selling at ABB.

ABB