Case Study: Tyson achieves $193K in sales and a 4:1 ROI with Shopkick

Tyson Foods partnered with Shopkick to drive product awareness and consideration in the lead up to the Super Bowl

Tyson Foods partnered with Shopkick to drive awareness and consideration for Tyson Chicken Wings & Bites ahead of the Super Bowl, targeting shoppers at Sam’s Club. Tyson’s challenge was to inspire game-day purchases and in-aisle engagement while preserving margin by using rewards rather than price discounts; Shopkick solutions used included Branded Lookbook, Branded Video, Branded Promo Units, In-Store Scans, Purchase Validation and kick rewards.

Shopkick built pre-shop consideration with lookbook and video content and then drove foot traffic, in-store engagement and purchase conversion by motivating shoppers with kick rewards and in-store scans. Over the two-month campaign Shopkick delivered 4.5 million impressions, 57K+ in-store product engagements, a 25% scan-to-purchase conversion rate, 62% of traffic from new or infrequent customers, $193K+ in sales with 14K+ units sold, an 85% video completion rate and a 4:1 ROI.

Tyson