Case Study: Kellogg’s drives trial and awareness for Nutri-Grain Bakery Delights Crumb Cakes with Shopkick

Supporting the new product launch of Nutri-Grain Bakery Delights Crumb Cakes

Kellogg's sought to build awareness and drive trial for its new product launch of Nutri-Grain Bakery Delights Crumb Cakes. To meet this challenge, the company partnered with Shopkick, leveraging its platform to engage consumers throughout the entire purchase journey.

Shopkick implemented a solution using its Lookbook, Scan, and other features. It began by introducing the product with pre-trip educational content and then used small rewards to drive shoppers to the snack aisle for direct engagement. The results were significant, with Shopkick helping to achieve a 35% purchase conversion rate, a 55% future purchase intent, and a 5:1 ROI. The program successfully drove incremental sales, with 47% of purchases coming from consumers who had not bought a Nutri-Grain product in the past year.

Kellogg’s