Case Study: Leading Dairy Company recaptures market share and drives incremental in-store sales with Shopkick

Recapturing share with a disruptive new product launch

Leading Dairy Company, a leading yogurt brand, needed to disrupt the hyper-competitive yogurt aisle to regain market share and capture consumer attention for a new product launch. They partnered with Shopkick, leveraging Shopkick’s Lookbook, Promo Unit, Product Scans, and Purchase Validation to support trial and sales at Walmart.

Shopkick created custom lookbook content to educate shoppers on the product’s unique benefits, then incentivized in-store engagement by rewarding scans of the product and validating purchases via receipt submission. Shopkick’s campaign drove a 77% awareness lift, a 24% purchase conversion rate and 78% incremental purchases, producing incremental unplanned sales, new customer acquisition and actionable flavor-preference insights.