Case Study: eBay drives mobile sales and acquires a new audience with Shopkick

Mobile shopping drives sales and a new native audience to eBay

eBay partnered with Shopkick to boost exposure to mobile shoppers—critical since roughly 61% of eBay transactions are touched by mobile—and to tap into Shopkick’s loyalty-driven audience because eBay does not have its own loyalty program. The campaign targeted new consumer acquisition, mobile sales, and repeat purchasers and used Shopkick products including Lookbook, Kicks for Purchase, and Mobile Shopping.

Shopkick curated product assortments and highlighted top offers to build intent, then drove site traffic, app installs and purchases by motivating users with kick rewards. The program delivered measurable impact: a 6% app install rate, 62% of buyers were a new audience (hadn’t purchased in the prior 12 months), and an 18% repeat purchase rate, with positive gains in frequency of purchase and overall sales volume.

eBay

Marie Langhout-Franklin

Head of Partner Marketing