Case Study: Barilla achieves major awareness, in-store engagement, and sales lift with Shopkick

Leveraging video to build awareness, increase in-store engagement, and motivate sales

Barilla launched Pronto, a one‑pan pasta with low consumer awareness and no distinct in‑store packaging, so communicating its unique benefits required heavy out‑of‑store education. Barilla engaged Shopkick to drive awareness, in‑store engagement and sales using native in‑app video and lookbooks plus in‑store mechanics (scans and Kicks for Receipts).

Shopkick rewarded consumers for viewing branded video and lookbook content, then drove shoppers to the aisle and incentivized physical product engagement (barcode scans) and purchase. The campaign connected out‑of‑store engagement to in‑store behavior and delivered strong results: 66% of users first learned about Pronto via Shopkick, half of video viewers converted to purchase, and there was a 68% lift in future purchase intent, contributing to significant sales growth.

Barilla

Debbie Zefting

Director of Shopper Strategy and Engagement