Case Study: Kraft achieves 7.6:1 ROI and boosts holiday baking sales with Shopkick

Kraft partnered with Shopkick to drive sales during the holiday season

Kraft partnered with Shopkick to boost sales of its baking products at national Walmart locations during the holiday season. Facing the dual challenge of building pre-shop awareness and driving in‑store purchases without using coupons, Kraft needed to engage an incremental audience, guide shoppers to shelf, and incentivize interactions while preserving margins.

Shopkick deployed holiday-themed in‑app content and recipes, branded lookbooks and promo units, and an in‑store scavenger experience that rewarded barcode scans and used purchase validation and cross‑promotion to incentivize buying all three featured Kraft products. The campaign generated over 9M in‑store product engagements, more than 18M total impressions, a 27% conversion rate from scanners to purchase, a 7.6:1 ROI, and found 55% of purchasers had not planned to buy the featured items before their store visit.

Kraft