Case Study: Leading Household Cleaning Company achieves 232% foot-traffic lift and boosts awareness & sales with Shopkick

Increasing awareness and driving sales with scan missions and bundled offers

Leading Household Cleaning Company partnered with Shopkick to raise awareness and drive sales of its cleaning product bundles without using coupons or discounts. The brand’s challenge was to promote similar household items together, increase consumer engagement and bring shoppers to store; Shopkick deployed its Promo Unit, branded lookbook and video, in‑store scans, scan missions and the Own the Trip initiative to reach and engage shoppers.

Shopkick ran high‑impact in‑app creative and rewarded in‑store scan missions and bundled scan bonuses to drive discovery and multi‑item purchase behavior. The campaign found 42% of scanners had never heard of the products before, 58% of purchasers were most motivated by Shopkick’s informational content, and 32% cited in‑store promotions; it produced a 118% average lift in scan activity, a 92% average increase in purchase conversion on promo‑unit days and a 232% spike in foot traffic on the Own the Trip day.