Case Study: Leading Cereal Branding Company achieves 82% incremental sales and 28% market-share gain with Shopkick

Growing market share during the key Back to School season

Leading Cereal Branding Company partnered with Shopkick to grow market share at Target during the Back to School season by reaching moms and families seeking quick, easy breakfast solutions. Shopkick deployed Lookbook, Promo Unit, Scans, an in-store offer and purchase validation to drive awareness of a multi-buy discount and build intent to shop.

Shopkick combined in-app content, rewards for engaging with products on the crowded cereal shelf and proprietary location messaging to drive store visits and multiple purchases. The campaign drove strong measurable results: 82% of purchases were incremental, 28% share was stolen from competitors and future purchase intent rose to 47%, successfully lifting sales and market share at Target.