Case Study: Leading Quick-Service Restaurant Chain achieves 70% AOV increase and 1.8:1 ROI with Shopkick

Driving visits and sales to QSR without coupons or discounts

Leading quick-service restaurant chain partnered with Shopkick to boost foot traffic and sales across 600 enclosed mall locations during the holiday season (Thanksgiving–New Year) without using coupons or discounts. The QSR selected Shopkick — whose users spend 215% more at QSRs — to achieve measurable impact while preserving margin, deploying Shopkick products including the Lookbook Promo Unit, Beacons, and Walk‑in Receipts.

Shopkick used in‑app Lookbook content, proximity messaging via pre‑installed beacon hardware, and Kick rewards for Walk‑ins (20–50 Kicks) and purchases (10–20 Kicks per $1) to drive visits and in‑store spend. The campaign produced a 70% increase in average order value, a 1.8:1 ROI over a four‑week flight and a 61% beacon push‑notification open rate, and the successful pilot is expanding to additional locations.