Case Study: Purina achieves trial, increased awareness and 85% incremental sales with Shopkick

Driving trial, consideration and cross-selling across the brand portfolio

Purina partnered with Shopkick to grow awareness, drive trial and consideration, and encourage cross-selling of its brands in Target stores during the holiday season. To reach shoppers, Shopkick deployed its products — Lookbook, Own the Trip, Scan, Receipts and Survey — combining aspirational in‑app content with in‑store messaging.

Shopkick’s campaign used inspirational content, proximity messaging to intercept shoppers at store entry, and small incentives to spur trial at shelf, guiding consumers to the pet food aisle and integrating digital and physical engagement. The program lifted awareness among previously unfamiliar consumers by 36%, drove incremental sales with 85% of purchasers reporting Shopkick influenced their decision, produced 47% future purchase intent and delivered a 4:1 ROI.

Purina