Case Study: Convenience Stores achieve 180% higher beverage conversion and 3,000 daily barcode scans with Shopkick

Driving sales of low consideration products in convenience stores nationwide

Convenience Store partnered with Shopkick to boost sales of low-consideration categories (snacks & candy, beverages, alcoholic beverages) and capture shopper insights across nationwide convenience retailers like 7‑Eleven, Piggly Wiggly, Wawa, Speedway and Quick Stop. Shopkick deployed its Promo Unit, Scan and Purchase validation products and in‑app "kicks" reward mechanics to test whether targeted in‑app promotions would increase foot traffic and purchases.

Shopkick ran engaging in‑app content and increased kicks for receipt submissions and barcode scans, driving substantial engagement and revenue uplift: barcode scans rose from 380/month to 3,000/day, beverage purchase conversion increased 180% versus the Shopkick average, and 73% of users said kicks would influence future purchase intent—demonstrating clear incremental sales and loyalty gains for Convenience Store locations.