Case Study: Leading Supplement Company achieves 53% first-time awareness and 42% incremental purchases for B-12 and energy supplements with Shopkick

Driving sales of B-12 and energy supplements

Leading Supplement Company wanted to boost sales of its B‑12 and daily energy supplements at Walmart and other national grocers and pharmacies, while educating consumers and building incremental awareness and consideration. To achieve this, the brand partnered with Shopkick and used Shopkick’s suite of products including Branded Lookbook, Promo Units, Branded Video, Own the Trip, In‑Store Scans, Purchase Validation and Dynamic Kicks to reach shoppers pre‑shop and during the store trip.

Shopkick delivered educational in‑app video content to build pre‑shop consideration and then incentivized in‑aisle engagement and scans to increase purchase likelihood. The campaign generated 36M+ impressions, with 53% of users first learning about the featured products via Shopkick and 42% of purchases coming from shoppers who had not planned to buy before visiting the store.