Case Study: Leading Winery Company achieves 83% awareness lift and 49% incremental purchases with Shopkick

Driving product consideration and purchase conversion in the wine category

Leading Winery Company sought to boost awareness and in-store consideration for a Spring Entertaining wine campaign that paired wines with recipes to drive trial and purchases. Shopkick partnered on the effort, using Lookbook content plus branded in‑app Video and Promo units to inspire ideas, and in‑store mechanics (Dynamic Kicks/in‑store scans and Purchase Validation) to engage shoppers and encourage conversion.

Shopkick combined inspirational lookbooks and video with kick‑earning rewards that were dynamically increased for users not planning to buy, driving trial and incremental sales. The campaign delivered an 83% awareness lift via Shopkick, 49% incremental purchases, reached a sizable new audience (38% new shoppers), and 24% of non‑buyers said they plan to purchase within the next month.