Case Study: Retailers achieve 57% incremental sales and significant new‑customer growth with Shopkick

Driving incremental sales, new customer acquisition and increased loyalty for retailers

Retailing Company engaged Shopkick (a Visa company) to measure the incrementality of its Shopkick program and Kicks for Purchases/card‑linked offers. The retailer wanted to know which sales, transactions and customers driven by Shopkick would not have occurred without the program, both for individual merchants and across verticals such as department stores, specialty stores and electronics/big box.

Shopkick enrolled users in Visa’s card‑linked offers through Kicks for Purchases while Visa Decision Sciences used a twinning methodology (matching users to a twin on 250+ variables using 12 months of prior spend) to measure incremental spend. Shopkick’s measured impact shows 57% of sales driven are incremental, with 73% of incremental sales from new customers and 27% from increased loyalty; by vertical, incrementality was 55% for department stores, 49% for electronics/big box, and 67% for specialty stores.