Case Study: Leading Coffee Branding Company achieves 8% incremental sales lift and major new-buyer growth with Shopkick

Driving incremental sales, new buyers and share shift

Leading Coffee Branding Company turned to Shopkick to boost awareness of its holiday seasonal flavors and drive sales of two packaged products in grocery and mass channels. The brand sought to build consideration with video content, increase in-store engagement at crowded coffee shelves, capture conversion insights, and preserve margin by using rewards instead of discounts—leveraging Shopkick tools like Lookbook, Video and Promo Unit.

Shopkick ran pre-shop video and editorial content and then drove store visits, product engagement and purchases with kick rewards, product scans, in‑app surveys and receipt-scan validation, with sales impact measured by Nielsen Catalina Solutions. The campaign delivered 66 million impressions, an 8% incremental sales lift, $1.36 return on ad spend, 42% of incremental sales from new buyers (66% of K‑Cup sales from new buyers) and a 1.07% total share shift.