Case Study: Halo Top drives awareness and sales with Shopkick

Driving awareness, consideration and sales while scaling distribution nationally

The ice cream brand Halo Top was scaling its national distribution and needed to build awareness, drive product trial, and increase sales of its full portfolio of flavors. To meet this challenge, they partnered with the vendor Shopkick.

Shopkick implemented a multi-faceted solution that included an engaging video promo unit to build awareness, followed by proximity messaging to drive in-store traffic and product scans to drive purchase conversion. This strategy successfully engaged shoppers throughout their journey, resulting in a 17% purchase conversion rate and a 3:1 sales ROI. Shopkick was highly effective at reaching new customers, with 59% of engaged shoppers reporting they first became aware of Halo Top through the platform.

Halo Top