Case Study: Leading School Lunch Company achieves 31% incremental purchases and 2.6:1 ROI with Shopkick

Driving awareness and sales of back to school lunch staples during the back-to-school season

Leading School Lunch Company, a popular peanut butter and jelly brand, sought to boost awareness and incremental sales of its school lunch staples at national Walmart stores during the back-to-school season. They engaged Shopkick, using Branded Lookbook, Promo Units, In‑Store Scans, and Purchase Validation to build pre‑shop consideration and drive engagement across at‑home, in‑aisle, and checkout touchpoints.

Shopkick ran branded in‑app content to raise awareness and rewarded shoppers throughout their trip to encourage product discovery and purchase without relying on coupons. The campaign drove a 60%+ lift in scan activity on promo days, a 19% scan‑to‑purchase conversion, 31% of purchases were incremental (shoppers not planning to buy), and delivered a 2.6:1 ROI.