Case Study: Rimmel London achieves in-store discovery, trial and a 5:1 ROI with Shopkick

Cutting through the clutter at the beauty aisle to launch new products

Rimmel London needed to cut through the crowded beauty aisle to launch new products, drive awareness, encourage shoppers to seek them out at shelf, increase purchase and capture consumer insights. They partnered with Shopkick and used Shopkick’s in-app and proximity marketing tools—Lookbooks, Own the Trip, Promo Unit and Scans—to influence perception and prompt in‑store discovery.

Shopkick deployed in‑app content to build awareness, proximity messaging to drive store visits and keep Rimmel top‑of‑mind, and trial‑in‑aisle direct engagements to validate purchases. The campaign delivered measurable results: 38% of purchasers were new to Rimmel London, 14% share was stolen from a competitor, and the program achieved a 5:1 ROI while capturing major share of wallet across retailers including Walmart, Target, drugstores, Ulta and K‑mart.

Rimmel London