Case Study: Claritin boosts awareness and in-store sales with Shopkick

Claritin partnered with Shopkick to boost awareness and drive sales in peak allergy season

Claritin partnered with Shopkick to boost awareness and drive in-store sales at Walmart during peak allergy season. The allergy brand needed a full-funnel approach to stand out from competitors, build awareness at home, and increase product engagement, consideration, and conversion in-store without using coupons or discounts. Shopkick’s products used included Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, and a Consumer Research Study.

Shopkick delivered educational in-app content to build awareness and highlight Claritin’s charitable partnership, then drove in-store engagement by rewarding shoppers for picking up and scanning products in the allergy aisle. This full-funnel strategy generated over 28 million campaign impressions and helped deliver a 4:1 ROI, with 59% of resulting purchases being incremental from shoppers who hadn’t planned to buy before entering the store.

Claritin