Case Study: a leading haircare company drives $108K+ in sales with Shopkick

A well known hair care brand partnered with Shopkick to drive engagement and sales at a leading beauty retailer

Shopkick worked with a leading haircare company that wanted a more innovative way to drive sales at a leading beauty retailer. The brand aimed to build awareness before shoppers visited the store, encourage in-store engagement, and ultimately increase incremental sales with a positive ROI, using Shopkick products such as Branded Lookbook and Collection, Promo Units, Push Notifications, and Purchase Validation.

Shopkick delivered contextually relevant lookbook content and high-impact promotions in the app, then used location-based messaging to send shoppers to nearby stores. In aisles, shoppers earned rewards for finding and scanning featured products, and at purchase they received extra kicks for buying, helping drive unplanned purchases and trial. The campaign generated 4.5M+ in-aisle product engagements, 13M+ impressions, $108K+ in sales in one month, and a 2:1 ROI, with 54% of purchases unplanned and a 9% scan-to-purchase rate.