Case Study: Leading Pet Supply Subscription Company drives omni-channel sales with Shopkick

A leading pet supply subscription company partnered with Shopkick to drive incremental sales both online and in-store

Leading Pet Supply Subscription Company partnered with Shopkick to bridge the gap between its digital and physical sales channels and drive purchases both online and in-store. The company wanted an omnichannel solution that could influence shopping behavior at home, online, and in retail locations without relying on coupons or discounts.

Shopkick delivered an always-on mobile commerce and in-store engagement program using branded emails, in-app messages, push notifications, lookbooks, promotional units, scans, and purchase validation. The campaign drove a 653% lift in online orders and a 326% lift in gross merchandise sales on promotional days, while in-store results included a 5:1 ROI, 69% unplanned purchases, a 20% scan-to-purchase conversion rate, and 86K+ product engagements.