Case Study: a leading footwear retailer drives incremental foot traffic and new customer acquisition with Shopkick

A leading footwear retailer partnered with Shopkick to drive incremental foot traffic and obtain new customers

A leading footwear retailer partnered with Shopkick to find a more innovative way to drive incremental store traffic, increase product engagement and awareness throughout the purchase journey, acquire new customers, and improve ROI. Shopkick used branded lookbook content, promo units, videos, location-based messaging, push notifications, and purchase validation to support the retailer’s national campaign.

Shopkick’s solution kept the retailer top of mind with shoppers at home and on the go, encouraging store visits, scans, and purchases through rewards-based engagement. The campaign drove 314K store trips, 1.13M in-store product scans, and 10.3:1 ROI, with 14-25% of trips coming from new customers.