Case Study: Manitobah Mukluks achieves 110% international revenue growth with Shopify Plus

With 110% sales growth, Manitobah Mukluks shares its success with Indigenous communities

Manitobah Mukluks, founded by Métis entrepreneur Sean McCormick, set out to build a global footwear brand while creating meaningful economic and cultural impact in Indigenous communities. As the company grew, it needed a scalable commerce platform to streamline operations, support sales growth, and free the team to focus on its mission rather than technology. Shopify Plus provided the foundation, with tools like Shopify Scripts, Flow, and Launchpad helping automate key commerce workflows.

With Shopify Plus, Manitobah Mukluks implemented automation for order management, shipping, and event-based sales, while certified apps improved search, personalization, and conversion. The results were strong: international revenue grew 110%, sales on behalf of Indigenous artisans reached 300K, and 2,000 students graduated from its Storyboot Schools. Shopify Plus helped Manitobah Mukluks scale efficiently while expanding its positive impact in Indigenous communities.

Manitobah Mukluks

Josh Fine

Chief Brand Officer