Case Study: Wine Insiders boosts revenue and retention with Shopify Plus

Wine Insiders Boosts Revenue and Retention Rates with Shopify Plus

Wine Insiders, a pioneering direct-to-consumer online wine retailer founded in 1982, needed a modern ecommerce platform that could handle alcohol tax and compliance requirements while keeping up with newer DTC tools and integrations. Using Shopify Plus, the company looked to move beyond its custom-built system and gain access to a more flexible, scalable ecommerce ecosystem.

Shopify Plus, together with the DRINKS app and support from Electriq, enabled Wine Insiders to replatform to a native Shopify checkout with real-time tax and compliance calculations, plus subscriptions, retention automation, email, SMS, surveys, and post-purchase campaigns. The result was a smoother shopping experience and faster business growth, including improvements in conversion rate, average order value, and repurchase rate, along with higher cart sizes and lifetime value.

Wine Insiders

Louis Amoroso

President of Wine Insiders