Case Study: Death Wish Coffee achieves $250K in two hours and 200% year-over-year growth with Shopify Plus

Why Death Wish Coffee integrated its ERP system with Shopify Plus to scale for the Super Bowl

Death Wish Coffee, a specialty coffee maker founded in 2010, faced a major scalability and fulfillment crisis when its custom platform collapsed under media-driven demand — leaving 10,000 orders unfulfilled, angry customers, and loss of selling channels. To avoid a repeat for a planned Super Bowl commercial, Death Wish Coffee integrated its ERP system with Shopify Plus and replatformed to a system designed for high-volume, multi-channel commerce.

Shopify Plus provided on-demand scalability and an ERP integration that consolidated inventory across its own warehouse, third-party warehouses, and a distribution center into a single automated view, enabling real-time decisions. The result: Shopify Plus handled more than 150,000 simultaneous Super Bowl viewers, produced $250,000 in two hours ($2,083 a minute), helped drive 200% year-over-year top-line growth, and supported new subscription and wholesale channels to major grocers.

Death Wish Coffee

Kane Grogan

Customer Service Manager