Case Study: Transformer Table scales to over $100 million with Shopify Plus

Transformer Table scales to over $100 million after moving to Shopify Plus

Transformer Table, a Montreal-based modular furniture brand, needed a better way to manage rapid ecommerce growth and expand internationally after demand surged through Facebook ads, Dragon’s Den funding, and a record-setting Kickstarter campaign. After initially selling on Wix, the company looked to Shopify Plus and its international sales tools to support a growing global customer base and improve its digital commerce operations.

Shopify Plus helped Transformer Table speed up its site, improve SEO, localize content with Translate & Adapt, and sell in local currencies across markets, while integrations like the NetSuite ERP Connector supported operations at scale. The results were significant: Transformer Table surpassed $100 million in annual sales, doubled daily sales after moving to Shopify Plus, achieved a 2X conversion rate versus pre-Shopify Plus, and generated about 20% of annual revenue from international sales.

Transformer Table

Artem Kuzmichev

Co-founder