Case Study: Toby’s Sports achieves omnichannel growth with Shopify Plus

Toby’s Sports wins omnichannel customers with Shopify, achieving a 13.5x increase in sales

Toby’s Sports, the Philippines’ first and largest specialty sports store, needed a better way to manage its growing ecommerce business and deliver a consistent customer experience across online and physical stores. Its custom-built platform was hard to update in-house, relied on third-party developers, and created inefficiencies around inventory, navigation, and omnichannel operations. Toby’s Sports turned to Shopify Plus for a more streamlined, scalable ecommerce foundation.

With Shopify Plus, Toby’s Sports migrated to a flexible, easy-to-manage platform and added omnichannel capabilities like click-and-collect, integrated inventory visibility, and connections with systems such as Microsoft Dynamics and LS Retail. The results were significant: a 13.5x increase in sales, 101% improvement in profitability, and a 50% increase in conversions. Shopify Plus also helped Toby’s Sports reduce operational costs and build a stronger direct customer relationship.

Toby’s Sports

Toby Claudio

President