Case Study: The Somewhere Co. cuts average order time by 33% with Shopify Plus

The Somewhere Co. cuts average order time by 33% with B2B on Shopify

The Somewhere Co., an Australian brand selling bold home, work, baby, and play products, needed to modernize its wholesale experience as its SKU count grew by 50%. Its dated B2B portal was difficult to use, lacked the look and feel of its DTC site, and made stock management and collection creation cumbersome for the wholesale team. Shopify Plus was brought in to support the move to a more streamlined B2B experience.

Using Shopify Plus and B2B on Shopify, The Somewhere Co. launched a new wholesale site with features like Quick Add, bulk editing, and integrations such as Klaviyo to simplify ordering and admin work. The results included a 33% reduction in average B2B order time, a 91% reduction in time to update and edit B2B product listings, and a 13% YoY increase in average B2B order value.

The Somewhere Co.

Letitia Devin

Wholesale Admin & Marketing Support