Case Study: The Skin Nerd boosts conversions and speeds up site performance with Shopify Plus

The Skin Nerd’s conversion rate rose 20% after rebuilding one store, and launching another, in just two months

The Skin Nerd, a health and beauty brand founded in 2017 by Jennifer Rock, relied on Shopify Plus to support its growing ecommerce business and virtual skin consultations. When COVID-19 lockdowns disrupted its retail expansion plans, the company needed to rapidly rebuild and optimize its online stores for higher traffic and faster growth.

Using Shopify Plus, The Skin Nerd rebuilt its main store in just eight days and launched its sister brand Skingredients one month later. The new sites cut average page load time from nine seconds to under two, increased conversions by 19%, boosted sales by 10X at peak, and saved the company about $10,000 a year on apps plus $35,000 a year on developer fees.

The Skin Nerd

Simon Flaherty

Ecommerce Manager