Case Study: SWATI boosts conversion by 40% with Shopify Plus

SWATI boosted conversion by 40% switching to Shopify Plus from Centra

SWATI Cosmetics, a health and beauty retailer, needed a commerce platform that could support rapid global expansion. After growing beyond its original Nordics market on Centra, the team struggled with a complex setup, slow changes, limited automation, and heavy reliance on technical support. Shopify Plus was brought in as the new ecommerce platform to give SWATI the flexibility and scalability it needed.

By switching to Shopify Plus, SWATI streamlined localisation, reduced the number of websites it needed to manage, and used Shopify’s app ecosystem and automation tools to simplify operations across global markets. The results were strong: conversion increased by 40%, revenue grew by up to 45% in key regions, customer acquisition costs fell by 30%, and onboarding new team members became 10x faster. SWATI is also using Shopify Plus and B2B features to build a wholesale storefront for its global business.

SWATI

Vineet Mehenwal

Global Technical Lead