Case Study: Supernote boosts sales and checkout conversions with Shopify Plus

Supernote sales surge by 200% with Shopify Plus

Supernote, a consumer electronics brand known for its distraction-free digital stationery, wanted to optimize its online store after moving from a custom-built site to Shopify. Its main challenges were improving the customer journey, fixing checkout limitations, and adding more flexible payment options and targeted promotions, especially for student customers.

To address this, Supernote upgraded to Shopify Plus and used Checkout Customizations, Easy Student Discounts, Shopify Payments, and Shop Pay. With Shopify Plus, Supernote created a smoother checkout experience, offered student discounts, and enabled flexible payment methods including installments. The results were strong: student customers became 10 times more likely to purchase, and order volume rose 42% within three months of using Shopify Payments and Shop Pay, with reduced checkout bounce contributing to higher sales.

Supernote

Bruce Zhao

Founder