Case Study: So Shape increases sales and expands into new markets with Shopify Plus

A Shopify Plus Case Study

Preview of the So Shape Case Study

So Shape upgraded to launch in new markets and increase sales

So Shape, a French meal brand, started in 2014 with no ecommerce experience but had ambitious plans to expand internationally. As growth needs increased, the company upgraded from Shopify to Shopify Plus to support launching in new markets and managing multiple countries, currencies, and languages.

With Shopify Plus, So Shape was able to rapidly replicate and tailor stores for new markets without heavy technical resources, while also launching pop-up e-stores for new product lines. The results included increased sales after upgrading, plus support for selling in 10 main countries and 8 languages, helping Shopify Plus power the brand’s global expansion.


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So Shape

Raphaël Wetzel

Chief Executive Officer


Shopify Plus

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