Case Study: Snuggle Hunny achieves 75% bigger sales day with Shopify Plus

Snuggle Hunny beats biggest sales day by 75%

Snuggle Hunny, an Australian apparel and accessories brand, needed a more reliable ecommerce platform to support DTC and B2B growth, international expansion, and customer retention. Their previous system was unstable, struggled with cross-border selling and currency localization, and made it difficult to run major promotions confidently.

Shopify Plus migrated Snuggle Hunny to a cloud-native platform, using Launchpad, international sales tools, and apps like Yotpo and Dotdigital to improve promotions, localization, reviews, and retention. With Shopify Plus, the brand increased DTC sales revenue by 30% YoY, grew international sales from 5% to 15% of total sales, boosted reviews from about 200 to more than 5,000 in under a year, and beat its previous daily sales record by 75% during a major promotion.

Snuggle Hunny

Julie Mathers

Chief Executive Officer