Case Study: Simba achieves $100M+ global sales with Shopify Plus

Simba carefully, deliberately grew its global empire to $100 million+

Simba, the sleep-tech and home-furnishing brand, set out to grow beyond the U.K. in a crowded mattress-in-a-box market without losing its premium feel or customer trust. Working with Shopify Plus, Simba needed a way to expand internationally while keeping each new market localized in language, imagery, pricing, and checkout experience.

Using Shopify Plus, Simba launched independent storefronts for new markets through a single backend, with localized checkouts and region-specific payment methods like invoice options in Germany. The approach helped Simba scale to 10+ countries, sell in multiple currencies, and surpass $100 million in global sales, while keeping its expansion deliberate and conversion-friendly.

Simba

Steve Reid

Co-Founder and Co-Chief Executive Officer